What Every Business Needs to Weather the Global Pandemic

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Although this time of economic chaos is not in any way, shape, or form ideal for most businesses, there are ways to weather the global pandemic and keep your business running if you are willing to be creative and thoughtful. Here are several methods to consider:


Customer Retention

Customer loyalty is what makes a successful business. There are many different ways to enhance loyalty and increase customer retention from the comforts of your own home. First, customers tend to be more loyal to a company that rewards them for their purchases and devotion to its brand. Find little ways to offer words of appreciation or send coupon codes to your steady clients.

Another method includes the offering of free trials of your product or service. Free trials offer many benefits to businesses and customers alike. Customers don’t always feel comfortable jumping into a service or purchasing a product without some assurance that it is a good product or service. Free trials give customers confidence in your business, as well as increase the chances for future purchases.


Creativity is essential if your business is to survive this global pandemic. It is time to start looking outside the box to come up with new ways to present your brand. To incentivize customer engagement, try implementing a rewards or VIP program, or renovate your social media accounts. Get a team together on a video call to go over new, innovative ideas. Now, more than ever, is the time to use the individual strengths and creative thinking of those working with you. Don’t be afraid to try something new.

Market Right

All formalities considered, customers find businesses more trustworthy when they are personable and genuine. Although this global pandemic is not ideal, it’s always a good idea to use any situation—good or bad—to your advantage. When marketing your brand, find ways to advertise your products or services in a way that builds confidence during these difficult times.

Ask yourself how your business can benefit those in social isolation or who are suffering during this economic stress. Then, market your products and services in a way that reflects your business’ strengths.

As long as you are willing to pull from everyone’s strengths, practice creativity, and market your brand to fit the needs of your customers, there is little to fear during this time of the global pandemic. Most importantly, make your online presence top priority. That way, you can ensure that you will get the business you need to stay afloat.

If you need help with photography to market your products, contact me to schedule a product photography session!