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When it comes to getting more bang for your promotions buck, few things can beat video. Many people say that they want to see videos from their top brands. If the video they want to see is your video, then you stand a good chance of landing them as a long-term customer. However, this isn’t the only advantage video brings to the table. There are several other benefits to video content you can create to enhance your brand.
Engages Your Customers
Video is highly engaging and offers good return on investment, which can really help your business. Few marketing tools have the ability to captivate an audience as a video does. Video allows you to tell stories and reach people’s hearts. In turn, this allows your customers to care about you and your cause.
The best videos are almost hypnotic because they tap into what’s known as “neural coupling.” This is the effect that is elicited in the brain when you tell someone a story. Your story literally becomes their story, making it easier for them to connect with you and your brand. Stories also release dopamine, a chemical that creates pleasure in the brain, encouraging people to watch more.
Can Help You Stand Out From the Competition
The human brain is naturally wired for visual content. Fifty percent of the human brain is dedicated to it. Although copy and other forms of content are useful, visual content can make a lasting impression. People always tend to forget words, but visuals stick with them. If you’ve noticed that your competitors don’t use video, then you have a chance to take advantage of this gap and possibly even entice your competitors’ customers over to your cause.
Use It to Educate People
Creating explainer videos is a powerful way to educate people about your product or service. Most people will usually watch an explainer video as they want to learn more about a company’s products or services. People always love a good story. They’re captivated by them. Making a video about your company story is a way to educate them. It also builds brand awareness in a way that reaches the deepest parts of your customers’ psyches.
With the proliferation of social media, visual advertising methods, like videos, have gained momentum. Companies that use this method of social engagement enjoy a greater ROI than those that don’t. However, even more importantly, videos touch the heart and engage customers in a way that few other advertising methods can.
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