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Social media often plays the role of the great equalizer for small businesses. Thanks to its expansive reach, you can use social media to connect with customers in the same way as many larger businesses. However, if you own a mom-and-pop business, there are a few tricks you can take advantage of in order to get the most bang for your social media buck. Here are three such examples.
First and foremost, you have to make the decision to fully embrace the digital world. If you haven’t already, you’re making a mistake. Social media and the internet allow for a massive reach of customers, and all at a relatively low cost of time and money to you and your business. You don’t have to jump in all at once, and you don’t have to immediately become an Instagram power user, but you absolutely should get on social media and use it to let people know who you are and what you do.
Communication Is Important
In this day and age, your customers expect to hear from you, even if you don’t realize it. Our society is more wired than it ever has been before, and the vast majority of our society is now participating in digital communication. Yes, even traditional brick and mortar stores can thrive in the digital world. What you have to do is figure out new ways of differentiating yourself. How can you position your voice and your business on social media, in email communications and on its website in order to make the most of digital communication?
One of the reasons that people love mom-and-pop stores is that they are as different from their larger competitors as possible. People don’t run into a mom-and-pop store to have a robotic experience with a drone; they do it to speak with a real person who is a member of their community. To that end, use that voice and that power. Don’t just talk about your store on social media. Instead, talk about your community and your roots. Talk about how your business can serve and what makes it special.
Digital is not just for your larger competitors. It’s for everyone. Mom-and-pop stores can successfully use their voice to emphasize their deep community roots and to connect with their community in a new and effective manner. Don’t let this medium go to waste.
If you need help marketing your business, contact me to learn more about how I can help!